Agency: Design Army
Client: Aorist
Aorist was created as a platform to provide tools and resources to help artists create, manage, and distribute their NFT artwork in an innovative (and elevated) manner and to give art buyers a peace of mind. Within the art world, ‘Blue Chip’ refers to art with great value that is reliably profitable and expected to hold or increase its economic value, regardless of the general economic ups and downs. We would position Aorist as the next generation of NFT Blue Chip artists (Art + Science + Sustainability) and speak to the investor-level audience. The Aorist Blue Circle (Logo) would represent Blue Chip artists of the present and next generation and would be the main brand element prominently used throughout all communications. Aorist launched to immediate success. Within an hour of going live, the Aorist marketplace had more than 1,000 transactions, and by the end of the second hour they had reached $2 million in sales. Over the past year, the Aorist has commissioned +20 major projects, minted, and sold over 1,500 artworks, and welcomed countless aficionados to the brand. Beyond the numbers, Aorist has held acclaimed exhibitions in both Miami, Florida, and Venice, Italy.
Additional Credits
Pum Lefebure, Chief Creative Office
Mariela Hsu, Creative Director
Jason Chae and Isaac Morrier, Designers
Jake Lefebure, Project Manager