Agency: Three Ring Studio
Client: The Creative Nomads
This brand identity system was created for Creative Nomads, a Black-founded and -led nonprofit arts organization based out of Baltimore, Maryland. The Black-led Arts Nonprofit space is small, but mighty. Black-led non-profits frequently brand themselves with colors taken from the African flag. To help the Creative Nomads stand out in this space, Three Ring Studio created a conceptual identity system that ties their identity to Mother Earth, speaking to a wide audience and encompassing all creative types. Creating a branding system for a Black-led arts non-profit organization (a niche that is underrepresented and poorly funded when compared to white-led non-profits), meant that the designers needed to establish a voice, tone, and visual language that spoke to a wide range of people, including high-dollar donors, community residents, and arts professionals.