Campaign, Series
Agency - Polygraph
Client - Maryland Institute College of Art
The Maryland Institute College of Art (MICA), one of the nation's premier art and design schools, asked us to revision their suite of collateral brochures for prospective students, each highlighting a different degree track. Our goal in reinventing these four pieces was to create a set that was unified but with each recognizably distinct from one another. We also wanted to create a depth of experience where the reader had a chance to discover individual alumni and not just a top-level introduction to each program track. The oversized trifold is packed with imagery and information that celebrates the breadth of MICA creatives working in the field and the reach of the network in a variety of disciplines.