Event
Agency - Rockets are Red
Client - Expo Lucha / Masked Republic
Lucha Libre is the colorful, vibrant, high-energy sport of professional wrestling from Mexico. It embraces history, heritage, pageantry, heroes and villains, and the ever-present masked luchador! Expo Lucha is the only Lucha convention to bring together this many luchador in one place for a weekend of wrestling, low riders, meet and greets, and bowling! Yes, bowling.
We created graphics to promote the event and the Lucha Bowl! They are vibrant, weird, funny, sexy, colorful, and sum up the Expo Lucha experience fully. I wanted to elevate the design from stereotypical, cliche, chunky pieces that typify demolition derby and redneck parties. Instead of pure aggression; fun and humor were introduced. A more elegant type solution and playful color palette bring a taste of sophistication to a typical low-class affair.
Jeffrey Everett - Art Direction / Design / Illustration
Kevin Kleinrock - Art Direction