Event
Agency - Rockets are Red
Client - Garageland / Jawbreaker
Four-color screenprint on White French Paper used for advertising and merchandise. The poster is based on the deeply personal and revealing lyrics along with memories from when these songs first came out in the '90s. The illustration reflects the inability to speak and get the words right, being asked to call and the person never picking up and wanting to think the best of a person who isn't there anymore - the death of an ideal.
There is a misperception that concert posters rely on the band name to be successful. That a designer can slap anything down and as long as the band name is on it it will sell. With the overabundance of merch, a poster has to be personal and meaningful and represent a deeper understanding of the band to be a piece that people not only purchase but hang in their home and treasure.
Jeffrey Everett - Art Direction / Design / Illustration
Lou Medrano - Art Direction
Screen Printing by Garageland