Product, System
Agency/Client - Spaeth Hill
Each holiday season, to say thank you to clients, partners, and friends of the studio, Spaeth Hill designs and prints custom wrapping paper. For the 2019 season, our wrapping paper features our latest textile, Kelly, which was designed and developed with inspiration from the artistic process of the painter of the same name, Ellsworth Kelly. In particular, we drew from his method of cutting and rearranging paper pieces—taking one thing and turning it into something new. The wrapping paper set comes in three, each featuring a differently-sized pattern and each printed on a different paper. After seeing our designs, Neenah Paper donated each of the papers we used. We printed on pearl finish, off-white finish and translucent vellum paper in order to play with and interpret standard stationery, like wrapping paper and make it unique and different from what you will find at the department store.
Art Direction: Nathan Hill
Design: Chase Shewbridge
Project Management: Jay White
Printing: Chip Peyton for Clark’s Litho