Agency: Design Army
Client: The One Club for Creativity
The One Show Awards is an elite celebration of creative excellence within the advertising and marketing industry that recognizes work that has been bold and revolutionary in pushing craft forward. The OSA turned 50 and wanted to celebrate the past while looking forward, as well as ensure that the campaign set the bar high for all others to surpass. The "What’s Your One?" campaign looks back at some of the most influential work from the past 50 years from a host of industry creatives on the ad that had the greatest impact on them, as well as their favorite work of their own. The one ad that inspired them to get into the creative business or marks the highlight of their career? The one ad they didn’t do but inspires them? The One Show’s 50-year milestone is showcased in special logo branding, which combines a celebration of the past with a forward-thinking, youthful spirit meant to inspire the next 50 years of creative excellence. The campaign comes alive with typography at the forefront, speaking with a simple yet bold authoritative voice. Nonconformity and innovative thinking are reflected in the use of stretched and distorted type in a youthful color palette.
Additional Credits
Pum Lefebure, Chief Creative Office
Sucha Becky, Creative Directors
Jason Chae and Chloe Jung, Designers
Jake Lefebure, Project Manager