Individual Piece
Agency - O2 Lab, Inc.
Client - Washington Lawyers’ Committee
For more than 50 years, the Washington Lawyers’ Committee has been at the forefront of civil rights work, fighting discrimination, repairing the damage of historic racial inequity, and breaking down barriers to opportunity. O2 Lab created a case for support booklets to communicate the Committee’s important story to prospective donors and volunteers in the organization’s 50th year. With vintage and new black and white photography, dramatic modern typography, and a retro-inspired limited color palette, we created a high-impact piece that honored the organization’s history while communicating the urgency of their work in the present day. An oversized, somewhat heavy-stock format helped communicate the gravity and substance of the content.
Creative Director Robert - McVearry
Art Directors - Sara Sklaroff and Robert McVearry
Designers - Sara Sklaroff, Nora Mosley, Fred Lameck
Writer - Impact Communications, Inc.
Printer - Worth Higgins & Associates, Inc.