Campaign
Agency - De Los Angeles Studio
In a new video from When We All Vote, the national nonpartisan organization Michelle Obama launched in 2018 in order to increase voter participation in all elections, the former First Lady enlisted some celebrity friends to explain why it’s so important. I was enlisted by the When We All Vote team to realize the #VotingSquad announcement video. The production had a strong emphasis on a squad of superheroes, much like the Marvel Universe. To feature 13 celebrities in different locations and time zones, in the US to have a unified voice. My challenge was to ensure a consistent layout of the talking heads, maintain uniformity with the graphics and transitions through the spot. Enlisted Tracie Ching for Illustrations of the Co-Chairs and Poster. This was a rollout video intended to garner interest/hype to get volunteers. The video has gotten over 2.5 million likes across social media.